The Impact of the GOP’s Tax Plan
Written by Pooja Narayanan Under the current proposal, the seven existing tax brackets will be consolidated into four, with taxpayers contributing 12, 25, 35, or 39.6 percent [...]
Articles by The Gould Standard NYU Stern
Listen Up: The Audio Renaissance is Here
Written by Geenie Choy How did podcasting become the hottest and latest paradigm shift in advertising? By being the most effective. Rather than sharing the newest workout [...]
Counting Our Bitcoins: The Value of Cryptocurrency
Written by Vanna Mavromatis “There’s a great desire to get capital out of China. Bitcoin is a way to do that without being detected,” Yermack states. Over the past few [...]
Politics & Entertainment—Forever Entwined
Written by Anvitha Jagannathan To successfully endorse a candidate, a celebrity needs to be attractive, have a certain amount of credibility and needs to have some sort of [...]
Kitchen Wars
Written by Aaron Choi In order to compete in this landscape, food industry competitors are now prioritizing increased foot traffic in their establishments, creating value [...]
Where does NYU Tuition Actually Go?
Written by Nikita Verma Although the definition of “fringe benefits” and “schools” may appear ambiguous with regards to this data, the majority of NYU’s budget is [...]
Let’s Take This Offline: Reimagining the Retail Customer Experience
Written by Maeve Daniels Perhaps it time to turn our laments away from the bricks-and-mortar of retailers past and embrace the technology driving retailers’ future. We are [...]
Alumni Spotlight: Dr. Abraham George
Written by Aditi Shankar “Until 2008, I was living with what I had made in my business. Unfortunately, I had made some major mistakes and they all converged together in [...]
Sitting Down with Professor Scott Galloway
Written by Stephanie Yang “Take professors, not courses. The mistake a lot of students make is they think ‘Oh I’m interested in real estate so I’m going to take real [...]
Emojis: How Tiny Smiley Faces are Taking Over the World
Written by Stephanie Yang Emojis are connecting cultures, translating subtweets, and sending mixed signals one smiley face at a time. Since the invention of SMS, texting has [...]
The Gould Standard 